Elegant Etiquette to Observe in the City of Aesthetics

The sound of a shamisen echoing in a stone-paved alley, the tranquility of a samurai district with its earthen walls, and the geometric beauty of "Yukitsuri" ropes protecting garden trees from the weight of snow. Kanazawa is a city where the Japanese sense of beauty, refined over 400 years, breathes in every corner.
This city is not just an ancient capital where old things remain. While gorgeous traditional crafts are still being created by the hands of artisans, it is also a hub for contemporary art that attracts people from all over the world. Next to a historic chaya (teahouse) district, you'll find sophisticated cafes and select shops. Kanazawa is a "living museum" where past and present respect each other and merge beautifully.
This guide is both a map to efficiently tour Kanazawa's famous spots and a compass to feel the intangible "sense of beauty" that flows through the city and to behave as a gracious visitor. The manners introduced here are to help you embody the elegant atmosphere of this city yourself. To enjoy a sophisticated culture, sophisticated manners are required from those who receive it.
Now, sharpen your five senses. A deep and rich journey that will satisfy your intellectual curiosity and stimulate your aesthetic eye is about to begin.
Before walking the streets of Kanazawa, knowing the historical background of why this land was able to cultivate such a rich culture will make your trip many times more interesting.
While many Japanese cities suffered great damage from air raids during World War II, Kanazawa miraculously escaped major wartime destruction. As a result, the framework of the castle town from the Edo period, as well as historic districts like the chaya districts and samurai residences, still remain vividly today. The path you are walking on may be the very same path that samurai and townspeople traversed hundreds of years ago.
During the Edo period, the Maeda clan of the Kaga Domain, which ruled this region, boasted immense economic power, known as "Kaga Hyakumangoku" (a domain with a million-koku rice stipend). The feudal lords invested this wealth not in military power, but in the promotion of scholarship, culture, and crafts. They invited top-class artisans from Kyoto and Edo, fostering a wide variety of traditional crafts such as gold leaf, Kaga Yuzen silk dyeing, Kutani ware pottery, and lacquerware. A climate that valued cultural refinement, such as samurai practicing the tea ceremony, created the sophisticated world of beauty unique to Kanazawa.
Kanazawa is not a city that merely preserves tradition. A symbol of this is the 21st Century Museum of Contemporary Art, Kanazawa, which opened in 2004. The circular, glass-walled building is based on the concept of a "museum open to the city like a park." The existence of this museum shows the world that Kanazawa is a city that continues to evolve, embracing new values and expressions while respecting its history and traditions.
In recent years, Kanazawa has been promoting the dispersal of tourists as a measure against overtourism. Small-scale tours specializing in specific cultural experiences and promoting the charms of areas slightly away from the main tourist spots are gaining popularity. There are also increasing opportunities to visit traditional craft workshops, see artisans at work, and purchase crafts made from sustainable materials.
In Kanazawa, where attractions are concentrated, choosing an efficient mode of transport is key.
To truly enjoy the beauty of Kanazawa, behavior that harmonizes with its aesthetic sense is required.
The alleys of the Higashi Chaya District and the Nagamachi Samurai District are still residential areas. Enjoy a quiet stroll without talking loudly or running. Do not touch the buildings or latticed doors without reason. When taking photos, be considerate not to include residents or other tourists without permission. Cultural Context: The aesthetic of "Iki" and sophisticated behavior. "Iki," an aesthetic from the Edo period, refers to a refined and effortless demeanor. In historic townscapes, behaving in an "iki" manner, by reading the atmosphere and blending in, is the mark of a good visitor. |
Kenroku-en, one of Japan's three most beautiful landscape gardens, is a living work of art created over many years. Do not touch the moss, plants, or trees, or enter fenced-off areas. The winter "Yukitsuri" are the fruit of the gardeners' skill and love, installed to prevent branches from breaking under the weight of snow. Appreciate them with an understanding of their meaning and with respect. Cultural Context: "Beauty in utility" and "wabi-sabi." The Japanese view of nature seen in Yukitsuri. Yukitsuri embodies the Japanese spirit of "Yo-no-bi" (beauty in utility), finding ultimate beauty in something practical—protecting the trees. Its quiet presence in the harsh winter nature also evokes the spirit of "wabi-sabi," finding beauty in imperfection. |

Omicho Market, affectionately known as "Omicho," is both a tourist spot and a "kitchen" for local chefs and citizens. Avoid blocking the narrow aisles with large luggage or touching products without reason. If you buy street food, eat it in front of the shop or in a designated area. Eating while walking is prohibited. Cultural Context: The dual nature of a market, "hare" and "ke". For tourists, a market is a place of "hare" (the extraordinary), but for the workers and local shoppers, it is a place of "ke" (the ordinary). It's important to act with the awareness that you are a guest in their "ke" space and not get in their way. |
A charm of this museum is that many works can be touched and experienced, but not all of them. Always check the notes next to the artwork. For popular works like Leandro Erlich's "The Swimming Pool," be considerate and share the viewing and photo opportunities. Cultural Context: The boundary between "participation" and "appreciation" in contemporary art. Even in art that encourages "participation," there are rules intended by the artist. Understanding and respecting these rules leads to a deeper dialogue with the work. |
Kanazawa has many shops handling wonderful traditional crafts. These items are the result of artisans' long hours and passion. Handle them with respect and care. Avoid occupying items for a long time if you do not intend to buy them, or entering shops just for a casual look. Cultural Context: The Japanese culture of respecting artisans ("Takumi"). In Japan, there is a culture of deeply respecting artisans ("Takumi") with outstanding skills. Touching their work is the same as touching their skill and spirit. Keep that in mind. |
The streets of Kanazawa are very scenic for walking in a kimono, and kimono rentals are popular. When you wear a kimono, your posture naturally straightens, and your stride becomes smaller. By being a little conscious not to walk with large steps or get the hem dirty, you can look more beautiful and also treat the kimono itself with care. Cultural Context: The "kata" (form) that kimono demands, and the accompanying state of mind. In Japanese traditional culture, such as kimono, tea ceremony, and martial arts, there is "kata" (form). It is believed that by being conscious of the "kata," not only does one's conduct become beautiful, but the mind also calms, allowing one to approach the spirituality of the culture. |
Winter in Kanazawa is a treasure trove of gourmet food, such as Kano-gani crab and Kan-buri (winter yellowtail). In high-end ryotei (traditional Japanese restaurants) and sushi restaurants, appropriate attire and quiet conversation are expected. Before a meal, say "Itadakimasu" with your hands together to express gratitude for the life of the ingredients and for everyone who brought them to you. Cultural Context: The gratitude embodied in "Itadakimasu". "Itadakimasu" is not just a signal to start eating. It is a fundamental word in Japanese food culture, embodying the meaning "I humbly receive this life" from the plants and animals that became the food, and gratitude to everyone involved, from farmers and fishermen to the chef. |

Kanazawa offers many workshops where you can easily experience traditional crafts. The "gold leaf application experience," where you can make your own original gold-leaf plate or chopsticks, is particularly popular in Kanazawa, which accounts for over 99% of domestic gold leaf production. The "wagashi (Japanese confectionery) making experience," where you create beautiful sweets nurtured by the tea ceremony culture, is also recommended.

What you take home from your trip to Kanazawa will likely be more than just memories of beautiful crafts and delicious sweets. It will be a unique Japanese aesthetic, "Yo-no-bi" or "beauty in utility"—the beauty that resides in practical things, just as the "Yukitsuri" that protects trees from snow possesses an artistic beauty.
Your act of observing manners and respecting the culture in this city is not mere rule-following. It is you yourself becoming a part of Kanazawa's elegant atmosphere, practicing the "beauty in utility" that will connect the beauty of this "living museum" to the future.