Respect for Nature & Bathing Etiquette in the "Department Store of Hot Springs"

As you walk through a valley filled with billowing white steam and the smell of sulfur, you can hear a roaring sound, as if resonating from the depths of the earth. It is a raw, yet mystical landscape that makes you feel the planet is alive. This is Noboribetsu Onsen, a hot spring resort representing Hokkaido.
Noboribetsu Onsen is no ordinary hot spring destination. It's a place unparalleled in the world, nicknamed the "Department Store of Hot Springs" because nine different types of hot spring water gush out in one location. From milky white sulfur springs and reddish-brown acidic iron springs to clear simple thermal springs, the wide variety of waters deeply heal the body and soul of visitors.
This guide is your manual to fully enjoy this onsen paradise, and at the same time, to pay respect to the powerful forces of nature. A trip to Noboribetsu Onsen requires you to enjoy the blessings of nature while understanding its dangers and acting safely. The manners introduced here are our important promises as travelers to learn the basic etiquette of Japanese onsen culture and to pass this dynamic environment on to the future.
Now, take a deep breath and feel the energy gushing from the center of the Earth. An ultimate healing journey that will wash away all your daily fatigue begins.
Why do so many different types of hot springs gush out in this place, and why did "Oni" (demons) become the town's symbol? The background is a story woven from the Ainu language, volcanic activity, and human imagination.
The name "Noboribetsu" originates from the Ainu word "Nupur-pet," meaning "a white, murky, thick river." This describes how the hot spring minerals flowed into the river, turning it cloudy white. For the indigenous Ainu people, this place has long been cherished as a medicinal bath to heal illnesses and as a sacred site.
The symbol of Noboribetsu Onsen is the statues of "Oni" (Japanese demons or ogres) you see everywhere. This comes from the fact that the rugged landscape of Jigokudani (Hell Valley) was reminiscent of the "hell" where demons are said to live in Buddhism. However, the demons of Noboribetsu are not fearsome beings that do evil. They are beloved by the people as "Yukijin," hot spring guardian demons who ward off illness and misfortune. Every winter, the "Noboribetsu Onsen Hot Spring Festival" is held, where these Yukijin pray for people's happiness.
The greatest attraction of Noboribetsu Onsen is the abundance of its water types. Nine different types of springs gush forth: Sulfur, Salt, Aluminum, Mirabilite, Melanterite, Iron, Acidic Iron, Bicarbonate, and Radium. This is because the area is in an active volcanic zone. Groundwater heated by magma deep underground absorbs various mineral components as it passes through different geological layers, creating this "Department Store of Hot Springs."
In Noboribetsu Onsen, nature trails around Jigokudani and Oyunuma Pond have been made more accessible, and nighttime illuminations like the "Onibi no Michi" (Demon Fire Path) have been set up, allowing more people to safely enjoy the fantastical scenery. Additionally, experience programs to learn about Ainu culture and the development of new local gourmet foods are underway, continually adding to the attractions beyond the hot springs.
To experience dynamic nature, correct knowledge and preparation are essential.

The highlights of Noboribetsu Onsen are spread out within walking distance of the onsen town.
Let's receive the blessing of the earth, the onsen, with a heart of respect and gratitude.
Straying from the walking path in Jigokudani is extremely dangerous. The ground may have boiling water or hot steam erupting from places that are not visible. One wrong step could result in severe burns. Always stay on the designated path. Cultural Context: The Japanese view of nature as both a blessing and a threat. The Japanese have long lived with harsh nature, including earthquakes and typhoons. Therefore, they understand the duality of nature as something that gives beautiful blessings but is also a force to be feared. The rule of not straying from the path is an expression of this awe of nature. |
Noboribetsu is a classic of Japanese onsen culture. Learn the proper bathing etiquette for the best onsen experience.
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Noboribetsu has many large hotels, and meals are often buffet-style. Take only as much food as you can eat and avoid waste. In the grand baths, refrain from saving spots at the washing area or speaking loudly, and share the relaxing atmosphere. Cultural Context: The "Mottainai" spirit and moderation in public spaces. The spirit of "mottainai," which means not wasting food, is a Japanese virtue. In public spaces where many people gather, it is expected to act with moderation and consideration for others, rather than being self-centered. |

You may encounter wild animals such as Ezo deer and red foxes around Noboribetsu. No matter how cute they are, never feed them. Human food can harm their health and disrupt the ecosystem. Watching quietly is the best expression of love. Cultural Context: Respecting the laws of nature and not intervening. In the Japanese view of nature, there is an idea that humans should not carelessly intervene in the laws of nature for their own convenience. Keeping an appropriate distance from wild animals is an expression of this respect. |

The demon statues found throughout the onsen town are symbols of the town and its guardian deities. You are free to take pictures, but never climb on or damage the statues. Cultural Context: Character culture and the affection and respect for its subjects. In Japan, there is a deep-rooted culture of cherishing and feeling affection for mascot characters. The demons of Noboribetsu are also important characters to the townspeople. Visitors are expected to show them the same respect. |
Photographing in places related to hot springs, like Jigokudani, is tempting. However, if there are open-air baths nearby, be extremely considerate not to include other bathers in your shots. Of course, photography inside the bathhouses is strictly forbidden. Cultural Context: The "naked communion" of onsen and the trust required for it. Onsen is a place for "hadaka no tsukiai" (naked communion), where people can open up, free from their social status. This special space is built on mutual trust that privacy will be protected. |
At the "Noboribetsu Bear Park," which you can reach by ropeway from the onsen town, you can observe brown bears up close. At "Noboribetsu Date Jidaimura," a theme park that recreates the townscape and culture of the Edo period, you can enjoy ninja and samurai shows, which are popular with families.

When you finish your trip to Noboribetsu, your body will be warmed from the core, and your mind will be filled with deep tranquility. The greatest souvenir you can get from this place, more than beautiful photos, is the very energy, full of life force, that gushes from the depths of the earth.
Being grateful for this powerful blessing of nature and enjoying the onsen by following its rules. This humble attitude is the best way to interact with this place. And that experience will undoubtedly give you new vitality in your daily life.