
Sapporo, a major city shining in the heart of Japan's northern land, Hokkaido. This city, wrapped in refreshing green in summer, transforms into a city of fiery autumn leaves and then into a silver metropolis covered in pure white snow in winter. From the world-famous "Sapporo Snow Festival" to the illuminations that color the city and the exquisite cuisine that warms you from the core, Sapporo's winter is condensed with a special charm that irresistibly attracts people, precisely because of its harsh cold.
This guide does more than just introduce Sapporo's winter tourist spots. It provides a deep and careful explanation of the wisdom and culture of life in a snowy country, the manners unique to a large northern city, and, especially for international visitors, crucial advice on how to walk on winter roads and what to wear. Having respect for the people who live here and a correct understanding of the harsh natural environment is the key to making your trip safe and a warmly memorable experience.
The quiet night when the gently falling snow absorbs all sound, the overwhelming power of the snow sculptures filling Odori Park, and a bowl of miso ramen that melts your chilled body. All of these will give you a感動 unique to the northern winter. Now, with full preparation, let's set out on a journey to experience the fantastically shining white winter of Sapporo.
The beautiful grid-patterned streets and the unique culture of a snowy country. The charm of Sapporo is deeply connected to the history of its development during the Meiji era.

The foundation of the current city of Sapporo was laid in 1869, in the early Meiji era. It was built as a base for the development of Hokkaido, based on a grid-pattern city plan inspired by Kyoto. Odori Park, which runs through the city center, was initially designed as a firebreak, later becoming a place of recreation for citizens and the main venue for the Snow Festival. Historic buildings scattered throughout the city, such as the Sapporo Clock Tower and the Former Hokkaido Government Office Building (Red Brick Office), convey the passion of the pioneers and the influence of Western culture of that time. The fact that it is a city planned and built in a harsh, snowy natural environment is at the root of Sapporo's orderly beauty.

The Sapporo Snow Festival now attracts over two million visitors from around the world, but it began in 1950 when local junior high and high school students created six snow sculptures in Odori Park. What started as a modest event for citizens to enjoy the harsh winter grew in scale with each passing year. Through the creation of large snow sculptures with the participation of the Self-Defense Forces and the hosting of an international snow sculpture contest, it evolved into a world-class winter festival. The Snow Festival is a symbol of the resilience and playful spirit of Sapporo's citizens, who turn the often-troublesome snow into a source of enjoyment.
Here is information on the main events that illuminate winter in Sapporo.
Furthermore, Sapporo is continually improving its convenience for winter tourists by extending the underground pedestrian space and increasing the number of multilingual digital signages.
Access from New Chitose Airport, the gateway to Hokkaido, to Sapporo city is very convenient.
The key to winter tourism in Sapporo is to make good use of both above-ground and underground transportation.
The average temperature in Sapporo during winter (December-February) is below freezing. Proper clothing and footwear are directly linked to the comfort and safety of your trip.
Odori Park:
Etiquette: During the Snow Festival, it gets extremely crowded with people from all over the world. The pathways are often one-way, so follow the signs. Never touch the snow and ice sculptures. They are beautiful when lit up at night, but if you set up a tripod, be extremely considerate not to obstruct the passage of others.
Sapporo TV Tower:
Etiquette: The observation deck offers a panoramic view of Odori Park. It's a spectacular view, especially during the illuminations and the Snow Festival, but the deck also gets crowded. Do not monopolize a good spot by the window for a long time; share the view with others.
Susukino:
Etiquette: It is one of Japan's largest entertainment districts, but during the Snow Festival, it becomes the "Susukino Site," featuring beautiful ice sculptures. The sculptures are very delicate, so do not touch or lean on them. It gets very cold at night, so be sure to dress warmly.
JR Tower Observation Deck T38:
Etiquette: You can get a 360-degree view of the Sapporo cityscape from the 38th floor. The night view is particularly popular. Here, too, be mindful of sharing the space by the windows.
Sapporo Stellar Place, Daimaru, etc.:
Etiquette: These are huge commercial complexes directly connected to Sapporo Station. You can enjoy them all day, even on a blizzardy day. In winter, it's smart to take off your heavy coat indoors and carry it. Be careful not to let your coat touch the merchandise.

Maruyama Zoo:
Etiquette: In the winter zoo, you can see animals like polar bears and snow leopards being active in the snow. To avoid stressing the animals, do not tap on the glass or shout.
Okurayama Ski Jump Stadium:
Etiquette: This was a venue for the Winter Olympics. You can take a lift to the top of the jump and experience the view that the athletes see. During athletes' training, watch quietly and refrain from cheering or using flash photography.
An onsen town about an hour's bus ride from central Sapporo. Bathing while viewing the snow (Yukimi-buro) is an exceptional experience.
Onsen Manners: Please adhere to basic Japanese onsen rules (rinse before entering, keep your towel out of the bath, etc.). In an open-air bath, the temperature difference can be a strain on your body. Avoid long soaks and take breaks.
Strolling in the Onsen Town: The roads in Jozankei are often icy in winter. Be sure to wear non-slip shoes. When using facilities like the footbaths at Gensen Park, bring a towel and wipe your feet well before putting your shoes back on.
The sidewalks in Sapporo can be very slippery due to packed snow or ice (ice burns).
Indoor facilities in Sapporo (department stores, underground malls, restaurants, etc.) are very well heated.


A trip to Sapporo, wrapped in a world of silver, will sometimes have moments that brace you with its harsh cold. However, it is precisely this cold that makes the light of the illuminations feel warmer, and a bowl of ramen deeply heal your body and soul. The etiquette and wisdom introduced in this guide are signposts for enjoying the harsh yet beautiful northern winter safely and with respect. When you experience the winter culture that the people of Sapporo have nurtured and feel its warmth, an unforgettable warm light will surely be lit in your heart.